How to design the perfect pull-up banner
When investing in exhibition banners, you want to ensure what you create is going to be effective. Design is critical.
Here, we share our top 4 tips for designing the perfect pull-up banner.
1. Think about WHERE
This applies to the placement of your banner and the layout of your design. Don’t cut yourself off at the knees! It’s an absolute must that the most important information is placed at the top of the banner to ensure it isn’t cut off by a desk, counter or lectern.
We recommend reserving the top of your banner for your brandmark. This also ensures your brand can be seen from a distance and captures the attention of those passing by. If a potential customer is interested, they will look for further information, such as your website address, at the bottom of your banner.
Shop: Compact Banners
2. Think about WHAT
Think about your key message, and make sure it’s obvious who you are and what you do. What do you want people to remember about you after they’ve seen your pull-up banner? Your name? Your key selling point? It may actually be more important to highlight what you do differently, rather than who you are, especially if you are a newcomer in a competitive market.
While pull-up banners are compact and easy to transport, the size of your banner will matter when it is set up and doesn’t fit where you planned on placing it. Be mindful when choosing from our range of pull-up banners which come in a variety of sizes, varying in height and width, to fit your space.
3. Think about WHY
Are you planning to use your pull up banner as a regular part of your marketing arsenal to take to multiple events; tradeshows and corporate events? Extend the shelf-life of your banner by avoiding the inclusion of time-sensitive promotions or product. For example, don’t include a product sale that is only running for a month if you plan to use your banner for the next 5 years. However, if you are planning on promoting a particular product or sale, you can swap-out the banner in the cassette to keep it up-to-date!
Shop: BannerUp Plus 880mm
4. Keep it simple
Don’t be deceived by the size of your pull-up banner, you will overwhelm the viewer by packing information into every square inch. The purpose of your banner is to communicate the basics of your business; your name, what you do, and how to contact you. Keep words to a minimum and make sure they are large, clear and easy to read. Make an impact and they will come looking for more information.
You should only include professional quality graphics and brand consistent imagery and colours, used in an eye-catching way. If you’re unsure about how to provide print-ready artwork, have a look at our templates and art specs guides.
Still after some more advice? Get in touch to see how we can put together your new pull-up banner.