How to effectively staff your tradeshow display We’ve written a lot about tradeshow strategy, planning and even banner design – the key ingredients to get people to your stand. BUT that alone won’t sell your product. The vital factor of your tradeshow success are the people. Your tradeshow staff are the ones connecting [...]
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So far Steve Bigg has created 31 blog entries.
Top ways to make an impression in 30 seconds or less The rule is you only have 7 seconds to make a first impression. Some sources say 20 seconds, others say 30 – whichever rule you go by, you have a very brief window of time to make a positive and lasting impression [...]
The pain free marketing solution that will out-last your entire tradeshow display Listed as one of our four crucial items for an effective tradeshow booth, freestanding brochure holders may be a simple but don’t underestimate their importance. This humble structure is what houses the piece of collateral that will walk away with [...]
AgData Australia road-tested two Fabric Walls for Beef Australia 2018, here’s what they had to say. We love sharing our projects but this time we thought you should hear from the client themselves. We worked with AgData on a display for their booth at Beef Australia 2018. The team were looking for a modern [...]
A step by step guide to tradeshow planning Whether you’re a seasoned marketer or venturing into the world of tradeshows for the very first time, use this guide to plan for your next tradeshow or tradeshow season without missing any details. 1. Strategise Research the tradeshows you’d like to attend in the next [...]
Freestanding Counters: the portable reception desk Freestanding counters are becoming an increasingly popular addition to trade show displays and it’s not hard to see why. Where your display wall will help define your space with your branding, your freestanding counter is your tradeshow HQ. It stores all your information, marketing collateral and miscellaneous items, [...]
Utilising digital marketing to promote your tradeshow booth We’ve spoken a lot before about creating an effective tradeshow display to optimise your booth’s performance on the day, whether the event is indoors or outdoors. Beyond designing your tradeshow booth, you need to consider what marketing efforts you should be undertaking in the lead-up [...]
Four crucial items for an effective tradeshow booth Whether you’re in the business of selling fishing boats, cosmetics or pet food, if you’ve been to an industry trade show then you no doubt understand that the quality of a booth can range from a chair and table to an extravagant display that rivals [...]
Three levels of outdoor marketing for your next event Outdoor events are often more memorable than the standard indoor trade show held in a stuffy exhibition hall but not always for the right reasons. Unfortunately, the weather can have harrowing effects which may dampen your sales and ROI for the day. If it’s wind, [...]
How to write an effective design brief Guest Post: Rachel Viski, head designer at Minta Viski Whether you’re a marketing pro or a small business owner, if you’re not a designer then at some point you’ll need to work with one and they’ll need a design brief. Having a solid brief from the outset [...]