What freebies do I give away? Giveaways are an effective promotional strategy in trade shows. Nearly every company participating in a trade show distributes freebies to attract and engage visitors. It is, therefore, essential to choose a unique giveaway that reflects your brand's style and simultaneously stands apart from the rest. Allow [...]
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What accessories do I need? A trade show booth is nothing short of a small portable office you occupy for a limited time but in face-to-face proximity with hundreds of potential clients. An attractive booth increases the probability of generating significant footfalls and leads. A myriad of booth accessories ranging from tablecloths [...]
What Are The Best Promotional Materials For Trade Shows Promotional items in a tradeshow can help you drive traffic amidst all the chaos and clamor. However, it is significant to know how to get the best return on your promotional material. After all, their sole purpose is to generate good leads and [...]
Common tradeshow mistakes and how to avoid them Every exhibitor spends money and time to maximize their trade show ROI. Despite months of planning and hard work, unanticipated challenges can derail your efforts to make the event a success. We have compiled a list of common mistakes that occur during the course of [...]
The Significance of Trade Show Etiquette's Tradeshow etiquette's are just as important as all the other event considerations from choosing an appropriate booth size to selecting memorable giveaways. The demeanour of the staff manning your booth will have a direct impact on if and how visitors will engage with you. The key objectives of [...]
How to Ensure an Effective Post Trade Show Follow-up Attending a notable industry event such as a trade show takes up a significant share of any company’s marketing budget. While a successful trade show is marked by your ability to gather hundreds of leads, the ROI can be maximized only with diligent follow [...]
How Has Covid-19 Affected The Exhibition Industry The COVID-19 outbreak and consequent lockdowns across the world have upended business operations, especially in the exhibition industry. Almost all industry conferences, trade shows, and exhibitions stand canceled or postponed for the foreseeable future. As the effect of the pandemic is far from receding, marketers [...]
Pre, During, Post Show Marketing For Successful Branding Pulling off a successful event requires significant efforts, time, and resources with meticulous planning to ensure that everything falls into place like clockwork. As an exhibitor, you want a branding strategy that stands out and sticks with attendees long after the show is over. [...]
The Future Of Trade Shows In The Post-Covid Era Until the pandemic struck, trade shows and events were held regularly every year across the globe to bring companies and consumers together. Companies use trade shows as an opportunity to showcase their latest products and services, interact with consumers, and improve their user [...]
How To Run A Trade Show Booth Safely Trade shows entail a great deal of face-to-face interactions to achieve conversions and forge relationships. In the pre-COVID era, the number of products and visitors that could fit within a given space determined an event’s success. However, the pandemic has disrupted such measures of [...]