What Are The Best Promotional Materials For Trade Shows

Promotional items in a tradeshow can help you drive traffic amidst all the chaos and clamor. However, it is significant to know how to get the best return on your promotional material. After all, their sole purpose is to generate good leads and build a good database. Thus it is vital to stock up your booth with attractive promotional materials.

Since every company looks to stand out in the trade show, selecting the promotional material can prove to be a game-changer. Make your audience feel special so that they consider buying your product or service. Hence, just like booth planning, it is important to plan which promotional material you should go with.

To ease your burden, we have made a list of all the promotional materials you can use for your next tradeshow.

Banners and posters
Banners and posters are the life of any booth, try and make them as attractive as possible. Design your banners while paying attention to the following:

  • Choose colour combinations mentioned in your brand book, if you don’t have one, now is a good time
  • The content should be crisp and easy to read
  • The fonts you choose should be legible for good readability
  • Logo placement must be prominent but subtle

Business Card
Although they sound outdated, good quality and attractively designed business cards are still used widely. Do not forget to bring them to a tradeshow and hand over to everyone who visits your booth. The hallmarks of a good quality business card are the material being used and its thickness.

Giveaway Items
Giveaways are essential for running a successful trade show. There are several options to choose from as a freebie. Depending on your budget, you can choose water bottles, coffee mugs, tote bags, business card holders, pen holders, notepads options, usb pen drives and other electronic items. For best results, try and connect your business values with your giveaways.

A brochure is a promotional document that can be designed in a variety of shapes and sizes. Before designing one for your next tradeshow pay attention to the following inputs.

  1. Understand the pain points of your audience and address them in your brochure
  2. Have clear call to actions in the brochure
  3. The front page should have a catchy tagline to pique the audience’s curiosity

Loyalty Cards
Loyalty cards are widely used by marketers across many industries. They are great for enticing people to buy your product and increase customer loyalty. Your visitors can use them for their next purchase to earn rewards.

Having your contact information across the header and footer of the notepads is ideal. Encourage your booth staff to distribute them liberally since they are inexpensive but effective. Even if your audience may not use them at the tradeshow, they are likely to use them later.

Final Thoughts

“First impression is the last impression.”

Attracting and engaging attendees is critical for having a successful tradeshow. Apart from following the tips listed in this article, you may want to check our exhaustive and attractive range of display options. Give us a call on 1300 491 883 or drop us an email at sales@silverline.com.au for more information.

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