The New Normal
The impact of the pandemic has been severe in the events and exhibition industry. Although we can see other businesses gradually reopening in various parts of the world, companies in the exhibition industry are still facing huge losses. Based on a webinar held by UFI, the post-pandemic events must adapt to the new normal to survive in the market.
Some of the major changes are as follows:
Hygiene And Safety
Health, hygiene, and safety will be a major concern during all future events. Hence, organisers must take special care to maintain social distancing, without obstructing the flow of work. There must be a standard, unified approach to hygiene and social distancing that would be in place for every event.
It is vital to ensure the safety of the attendees and organisers at the events and exhibitions. Also, it will encourage the nervous visitors to take part in the events. Though it can lead to additional costs, it is the need of the hour.
Strategically Plan The Future Events
Although hosting events and exhibitions is challenging, careful planning with an assortment of pandemic proof products can help you pull them off successfully. Instead of being hasty, organisers must strategically plan future events keeping in mind the new normal.
Further, the companies might have to restrict the shape and size of the events in the short and medium-term. Larger companies will have to re-evaluate their business requirements and conduct small-to-medium size events to make them cost-effective.
The old ways are long gone. It’s almost a necessity to adopt digital approaches to thrive in the present situation. As we already discussed, the majority of companies have already started investing in digital technology. The pandemic has accelerated the use of live streaming, VR, and online collaborations.
However, this is not the end of face-to-face events and physical exhibitions. Instead, it’s the beginning of a new hybrid approach. Live events and programs will add value to the existing ways of organising events. Also, it’ll further strengthen marketing strategies and enhance engagement.
With the pandemic still in play, managing an event comes with a lot of responsibility. At Silverline Australia, we have a variety of products to create a safe setting for conducting events while enhancing your brand image.
Our COVID-19 products range is designed to ensure the hygiene and safety of your event attendees. For further information and queries, you can contact us here.