Until the pandemic struck, trade shows and events were held regularly every year across the globe to bring companies and consumers together. Companies use trade shows as an opportunity to showcase their latest products and services, interact with consumers, and improve their user engagement. Trade shows also enable highly-interested consumers to meet sellers directly, learn more about the products and services to make purchases. Networking and learning opportunities are the fundamentals that drive attendance at trade shows and exhibitions.
Unfortunately, the COVID-19 outbreak has severely strained all face to face events. While this situation is slated to last for an indefinite period, businesses must adapt to the new normal. Event organisers and participating businesses must make adjustments to how future trade shows and exhibitions occur. They need to adhere to the WHO guidelines.
Let’s delve into some of the measures essential for operating trade shows in the post-covid era.