7 01, 2021

What freebies do I give away?

2021-01-07T09:55:40+10:00

What freebies do I give away? Giveaways are an effective promotional strategy in trade shows. Nearly every company participating in a trade show distributes freebies to attract and engage visitors. It is, therefore, essential to choose a unique giveaway that reflects your brand's style and simultaneously stands apart from the rest. Allow [...]

What freebies do I give away?2021-01-07T09:55:40+10:00
7 01, 2021

What accessories do I need?

2021-01-07T09:21:33+10:00

What accessories do I need? A trade show booth is nothing short of a small portable office you occupy for a limited time but in face-to-face proximity with hundreds of potential clients. An attractive booth increases the probability of generating significant footfalls and leads. A myriad of booth accessories ranging from tablecloths [...]

What accessories do I need?2021-01-07T09:21:33+10:00
7 01, 2021

What Are The Best Promotional Materials For Trade Shows

2021-01-07T09:08:02+10:00

What Are The Best Promotional Materials For Trade Shows Promotional items in a tradeshow can help you drive traffic amidst all the chaos and clamor. However, it is significant to know how to get the best return on your promotional material. After all, their sole purpose is to generate good leads and [...]

What Are The Best Promotional Materials For Trade Shows2021-01-07T09:08:02+10:00
7 12, 2020

Common tradeshow mistakes and how to avoid them

2020-12-11T14:53:08+10:00

Common tradeshow mistakes and how to avoid them Every exhibitor spends money and time to maximize their trade show ROI. Despite months of planning and hard work, unanticipated challenges can derail your efforts to make the event a success. We have compiled a list of common mistakes that occur during the course of [...]

Common tradeshow mistakes and how to avoid them2020-12-11T14:53:08+10:00
7 12, 2020

The Significance of Trade Show Etiquette’s

2020-12-11T14:55:43+10:00

The Significance of Trade Show Etiquette's Tradeshow etiquette's are just as important as all the other event considerations from choosing an appropriate booth size to selecting memorable giveaways. The demeanour of the staff manning your booth will have a direct impact on if and how visitors will engage with you. The key objectives of [...]

The Significance of Trade Show Etiquette’s2020-12-11T14:55:43+10:00
7 12, 2020

How to Ensure an Effective Post Trade Show Follow-up

2020-12-11T14:59:40+10:00

How to Ensure an Effective Post Trade Show Follow-up Attending a notable industry event such as a trade show takes up a significant share of any company’s marketing budget. While a successful trade show is marked by your ability to gather hundreds of leads, the ROI can be maximized only with diligent follow [...]

How to Ensure an Effective Post Trade Show Follow-up2020-12-11T14:59:40+10:00
29 10, 2020

How Has Covid-19 Affected The Exhibition Industry

2020-10-29T11:21:58+10:00

How Has Covid-19 Affected The Exhibition Industry The COVID-19 outbreak and consequent lockdowns across the world have upended business operations, especially in the exhibition industry. Almost all industry conferences, trade shows, and exhibitions stand canceled or postponed for the foreseeable future. As the effect of the pandemic is far from receding, marketers [...]

How Has Covid-19 Affected The Exhibition Industry2020-10-29T11:21:58+10:00
29 10, 2020

Pre, During, Post Show Marketing For Successful Branding

2020-10-29T11:21:31+10:00

Pre, During, Post Show Marketing For Successful Branding Pulling off a successful event requires significant efforts, time, and resources with meticulous planning to ensure that everything falls into place like clockwork. As an exhibitor, you want a branding strategy that stands out and sticks with attendees long after the show is over. [...]

Pre, During, Post Show Marketing For Successful Branding2020-10-29T11:21:31+10:00
29 10, 2020

The Future Of Trade Shows In The Post-Covid Era

2020-10-29T11:21:14+10:00

The Future Of Trade Shows In The Post-Covid Era Until the pandemic struck, trade shows and events were held regularly every year across the globe to bring companies and consumers together. Companies use trade shows as an opportunity to showcase their latest products and services, interact with consumers, and improve their user [...]

The Future Of Trade Shows In The Post-Covid Era2020-10-29T11:21:14+10:00
22 10, 2020

How To Run A Trade Show Booth Safely

2020-10-22T10:11:34+10:00

How To Run A Trade Show Booth Safely Trade shows entail a great deal of face-to-face interactions to achieve conversions and forge relationships. In the pre-COVID era, the number of products and visitors that could fit within a given space determined an event’s success. However, the pandemic has disrupted such measures of [...]

How To Run A Trade Show Booth Safely2020-10-22T10:11:34+10:00