Attending a notable industry event such as a trade show takes up a significant share of any company’s marketing budget. While a successful trade show is marked by your ability to gather hundreds of leads, the ROI can be maximized only with diligent follow up. To achieve that, it is important to have a post-show follow-up plan well before the actual event occurs.
An email outreach campaign is an ideal post-trade show follow-up strategy. It is important for your emails to stand out with clear, concise, and compelling content since your audience will be bombarded with dozens of emails from others. It is advisable to do the following: