Pre Show Marketing
Pre-show activities are instrumental in determining the traffic you can attract for your event. It is the stage where you run marketing campaigns to create awareness about your event. Start planning way before the event is scheduled to occur.
Typically, you will have to register and request for a booth for months in advance, so initiate promotional campaigns simultaneously. Here are some effective tips to better prepare for your event and gain maximum engagement.
Set Your Goals
Having specific, result-oriented goals are advisable for conducting exhibitions. Analyse your previous shows to understand what worked well and what didn’t. Set the goals you want to achieve through this event and communicate them well with your team. Strategically plan activities that can help you achieve those goals.
Design Your Booth
To have a great exhibit, you must aim to make it as appealing as possible. Work with an experienced booth design team to avail an attractive booth. Craft a compelling event tagline that features in your marketing campaigns, booth design, handouts, and giveaways. Create a theme for your booth and choose an assortment of banners, displays, and signages to complement your booth’s design.
Get your marketing team to formulate a promotional campaign for driving attendees to your show. A good mix of social media promotion, email marketing, text messaging, video ads, and press coverage will work for you. Also, considering that mobile searches are gaining more traction than ever, ensure that your digital content is mobile-friendly.